From Holiday Hobby to Handcrafted Aromas: The Story of New England Candle Company

Martha's Vineyard Baskets is happy to introduce our newest discovery England Candle Company! We had the pleasure of meeting the young entrepreneurs behind this captivating candle company to delve into their journey into the world of entrepreneurship and their passion for creating handcrafted products.

Serenade of Serendipity: New England Candle Company’s Beginnings

New England Candle story began in the picturesque town of Lancaster, New Hampshire, during a holiday season like any other. The founders, a young couple with a love for creativity, decided to try their hand at making candles as gifts. Little did they know that this seemingly innocent holiday hobby would spark the beginning of an inspiring venture.

"We had never intended to step foot into the candle industry. It sort of just happened one holiday season after making a few as gifts, trying to find a holiday hobby," the couple shared. As the candles they gifted garnered enthusiastic feedback from friends and family, requests for specific fragrances poured in, igniting the flame of their candle-making passion.

Handcrafted Artisans

With each passing year, New England Candle Company dedicated themselves to perfecting their craft. They embraced a simplistic modern yet rustic aesthetic, enhancing the ambiance of homes with their signature designs and captivating fragrances.

"At our company, we are focused on making every product by hand. We are candle artisans," they explained with pride. From inspecting candle jars to pouring the wax and setting the wicks, every step in the process was lovingly executed to ensure a beautiful end product.

The Pumpkin Crunch Cake Phenomenon

Among their exquisite collection, one candle stood out, capturing the hearts of their customers year after year. "Our most popular product is our Pumpkin Crunch Cake candle from our fall collection," they said. This enchanting fragrance, blending pumpkin notes with warm drizzled caramel and lingering hints of toasted pecans, became an autumn favorite that stores couldn't keep on the shelves.

A Mission with Heart

New England Candle Company's mission has always been close to their hearts: to stay local and create products with a relatable identity. When customers receive their candles, they know they were crafted by someone who shares their passion for fragrance.

"Our company mission has always been to stay local and create products with an identity you can relate with. When you receive one of our products, you can feel better knowing that it was made by someone that shares your same passion for fragrance," the couple shared.

Embracing Entrepreneurship and Life

Reflecting on their entrepreneurial journey, they offered valuable advice to aspiring entrepreneurs. "Make the most out of what you have at this moment in time. Life and business are all about learning and growing," they said. Emphasizing that failures are part of the journey, they encouraged others not to be intimidated by the challenges but to use them as stepping stones to success.

"If you’re looking into becoming an entrepreneur, do not get intimidated. It can become a lot; you will put in countless hours. But it is what you put into your business that sets you apart from the rest. You may fail, we did multiple times. Take these moments and learn from them in this journey to build a business and build yourself."

A Rewarding Journey of Fragrance and Passion

The most rewarding moment for New England Candle Company has been seeing their products grace the shelves of local stores and gift shops. "We are grateful when we visit our local shop that carries our largest selection of products, and customers are smelling them all and complimenting the packaging we have designed."

The Road Ahead

Currently offering their handcrafted creations through their online store and select gift shops in New England, the couple revealed exciting plans for the future. "As of July 2023, we are working with others to open our first storefront. This may take some time, but we are actively working on countless pieces of this process to offer our customers a place to find all of our products and view them in person."

Discover the Aromas of New England Candle Company

New England Candle Company's journey is a testament to the power of passion and dedication. As Martha's Vineyard Baskets welcomes them into our family of partners, we are thrilled to support their mission of crafting delightful handcrafted aromas that bring joy and warmth to homes across the region.

To explore their enchanting collection of handcrafted candles, visit their website at www.newenglandcandle.com and be sure to follow their inspiring journey on Instagram at www.instagram.com/newenglandcandle. 

Here at Martha's Vineyard Baskets, we look forward to collaborating with New England Candle Company and sharing the beauty of their handcrafted products with our valued customers.